Хобби и стиль

PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13


  1. Jackie Aina

    Jackie Aina

    28 дней назад

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • onlooker4564


      23 дня назад

      That thing of you chanting your own name....weird....

    • Grace Riccini

      Grace Riccini

      25 дней назад


  2. Ivy Aiken

    Ivy Aiken

    39 минут назад

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  3. artemisia trifone

    artemisia trifone

    4 часа назад

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  4. Joy Yi

    Joy Yi

    22 часа назад

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  5. Skye bouwkamp

    Skye bouwkamp

    День назад

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • Jackie Aina

      Jackie Aina

      День назад

      people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  6. 1969Vanessa G

    1969Vanessa G

    2 дня назад

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  7. Mollie Schonberger

    Mollie Schonberger

    4 дня назад

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  8. doorframepush


    4 дня назад

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  9. Charity Smith

    Charity Smith

    6 дней назад

    Pls do a video with the fam!

  10. McKenzie Jones

    McKenzie Jones

    6 дней назад

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina

      Jackie Aina

      6 дней назад

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  11. Ana Allen

    Ana Allen

    6 дней назад

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  12. Super Kay

    Super Kay

    7 дней назад

    Jackie...did you just hit the whoa? Lmao

  13. A Isse

    A Isse

    7 дней назад

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  14. Victoria Stone

    Victoria Stone

    8 дней назад

    I love you!

  15. Fermin Ortiz Jr

    Fermin Ortiz Jr

    8 дней назад

    1,000 shades next

  16. Jamie Hargrove

    Jamie Hargrove

    9 дней назад

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  17. Jamie Hargrove

    Jamie Hargrove

    9 дней назад

    The mind your childcare comment hit me hard lol

  18. LB Lipney-Burger

    LB Lipney-Burger

    9 дней назад

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  19. Oblong Polka Dots

    Oblong Polka Dots

    9 дней назад

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  20. ren oops

    ren oops

    10 дней назад

    Your so pretty and funny it not fair you don't even need make up

  21. Trice Tyme

    Trice Tyme

    10 дней назад


  22. The Fallen Star

    The Fallen Star

    11 дней назад

    “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

  23. A Jar of Jam

    A Jar of Jam

    11 дней назад

    This was such a thorough review. Thank you!

  24. The Fallen Star

    The Fallen Star

    11 дней назад

    Sis send me my shade!!!!

  25. sleepless wanderer

    sleepless wanderer

    11 дней назад

    thanks for such an in depth review! you look amazing

  26. nehv78 Sm

    nehv78 Sm

    11 дней назад

    Your makeup looks good.

  27. z a myers

    z a myers

    11 дней назад

    I might need to go buy that

  28. Lexi Hamm

    Lexi Hamm

    11 дней назад

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina

      Jackie Aina

      11 дней назад

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina

      Jackie Aina

      11 дней назад

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm

      Lexi Hamm

      11 дней назад

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina

      Jackie Aina

      11 дней назад

      what are you even talking about like did you even watch the video...

  29. Gwendolyn Solanke

    Gwendolyn Solanke

    12 дней назад

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  30. Mack Doesn’t

    Mack Doesn’t

    12 дней назад


  31. Super Kay

    Super Kay

    12 дней назад

    Jackie did you just hit the whoa? 😂😂😂

  32. Betty Bane

    Betty Bane

    12 дней назад

    I’m interested in this

  33. Natty L

    Natty L

    12 дней назад

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

  34. Books Boots and Music

    Books Boots and Music

    12 дней назад

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  35. The Dodo

    The Dodo

    12 дней назад

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  36. Charis Sims

    Charis Sims

    13 дней назад

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  37. Audriana Tony

    Audriana Tony

    13 дней назад

    O fawk nooo. Where is the theme song sis!! 😂😂

  38. Angie Hoyos

    Angie Hoyos

    13 дней назад

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  39. IndiaJL


    13 дней назад


  40. Aida G

    Aida G

    13 дней назад

    It feels like ester lauder double wear

  41. Nadia Nanette

    Nadia Nanette

    13 дней назад

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  42. Mary Macfadzen

    Mary Macfadzen

    13 дней назад

    It looks like that shade matches you perfectly!

  43. Nikki Raynor

    Nikki Raynor

    13 дней назад

    does anyone know what lashes she’s wearing? 🙏🏻

  44. kilyssah


    14 дней назад

    Their website is helpful too with finding your shade.

  45. Beatrice2 2

    Beatrice2 2

    14 дней назад

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  46. Andrea Guerrero

    Andrea Guerrero

    14 дней назад

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  47. Boi I think not

    Boi I think not

    14 дней назад


  48. kldruh


    14 дней назад

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  49. Amoy Hong Ping

    Amoy Hong Ping

    14 дней назад

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  50. alwayzjello


    14 дней назад

    Where can I buy the minis?

  51. alwayzjello


    14 дней назад

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  52. cherrypie37


    14 дней назад

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  53. Sunset Gao

    Sunset Gao

    14 дней назад

    She looks like she isn’t even wearing foundation! Wowowowow

  54. MelonMonay95


    14 дней назад

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  55. Kennedy Montanye

    Kennedy Montanye

    15 дней назад

    Pores? WHERE?!?!

  56. Courtney Bracey

    Courtney Bracey

    15 дней назад

    “No pores found...error 404” 💀. Loved this review!

  57. Eva Marva

    Eva Marva

    15 дней назад

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  58. Maraviar McCoy

    Maraviar McCoy

    15 дней назад

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  59. jdeang817


    15 дней назад

    I bought the pressed powder for my daughter last night, it looks amazing on her!



    15 дней назад

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  61. Justine Deruyck

    Justine Deruyck

    15 дней назад

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  62. Ashley Marie

    Ashley Marie

    15 дней назад

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  63. doombuggy123


    15 дней назад

    Shoooooooot, that foundation made your skin look FLAWLESS

  64. AngelsHikari


    15 дней назад

    Cool heading there now!

  65. Monica Williams

    Monica Williams

    15 дней назад

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  66. my dost

    my dost

    15 дней назад

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  67. Aza Briand

    Aza Briand

    16 дней назад

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  68. Laporsche La Belle

    Laporsche La Belle

    16 дней назад

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  69. Catherine Martinez

    Catherine Martinez

    16 дней назад

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  70. Sabrina Mitchell

    Sabrina Mitchell

    16 дней назад

    That's a generous pump, i do love me a generous pump.... Me too sis, me too

    • MUMT Kayla

      MUMT Kayla

      11 дней назад

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  71. Gwen's World

    Gwen's World

    16 дней назад

    Can you do a video about shade matching to your sisters and cousins?

  72. Heather Monroe

    Heather Monroe

    16 дней назад

    Jackie you look so beautiful!!

  73. Isaiah Jerome

    Isaiah Jerome

    16 дней назад


  74. Krys_tal


    17 дней назад

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  75. Classy Lady

    Classy Lady

    17 дней назад

    That's a pretty foundation on you girl!

    • Jackie Aina

      Jackie Aina

      17 дней назад

      thank you!

  76. Briante Epps

    Briante Epps

    17 дней назад

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤



    17 дней назад

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  78. Jordan Fincher

    Jordan Fincher

    18 дней назад


  79. Ruru Home

    Ruru Home

    18 дней назад

    No pores found... error 404!! 🤣🤣🤣🤣

  80. Nicole Rocamora

    Nicole Rocamora

    18 дней назад

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  81. Alejandra Garcia

    Alejandra Garcia

    18 дней назад

    Love watching you, always making me laugh!😂❤️

  82. Halie Knowles

    Halie Knowles

    18 дней назад

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  83. Ashley Smith !

    Ashley Smith !

    18 дней назад

    OK ! So am I the only person digging this calm black look or whatever 😁

  84. Jai Fierce

    Jai Fierce

    18 дней назад

    I swear I freaking love herrrrr! 😂💀

  85. Tatyanna Aaliyah

    Tatyanna Aaliyah

    18 дней назад

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  86. Mrudula Akkinepally

    Mrudula Akkinepally

    18 дней назад

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  87. Sugru Y

    Sugru Y

    18 дней назад

    Jackie is basically the iiSuperwomanii of the beaut community

  88. K H

    K H

    18 дней назад

    You seem angry in this video....

  89. Jalah Davis

    Jalah Davis

    18 дней назад

    So how do you get the full box

  90. Tara Morin

    Tara Morin

    19 дней назад

    Hi friends watching this video! If you’re like me and want to pick up this foundation but not pay for shipping costs, ALL 100 shades are available on Kohl’s website (20 per listing so you have to find your category, then pick your shade) and it ships free to your local store! So you can either get it off the Pur website and pay shipping if you just want it directly, or you can get it shipped free and go pick it up if you have a local Kohl’s. Just wanted to help out :)

  91. Lizzeth Morales

    Lizzeth Morales

    19 дней назад

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  92. Maxi Edwards

    Maxi Edwards

    19 дней назад

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  93. Briana Hanks

    Briana Hanks

    19 дней назад

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  94. Miz Honey

    Miz Honey

    19 дней назад

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  95. Malene von-Ahnen

    Malene von-Ahnen

    19 дней назад

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  96. AngelaMUA


    19 дней назад

    "Calmfully" 🤣🤣🤣

  97. Isabel Manahl

    Isabel Manahl

    19 дней назад

    “Y’all got the secret sauce we need to talk”😂😂

  98. ASHLYN


    19 дней назад

    Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.

  99. Thrifting Mama

    Thrifting Mama

    19 дней назад

    Excited for this foundation because I’m 420-430 in Fenty and don’t want to buy both so I need one foundation that matches me better.

  100. Southern Joy

    Southern Joy

    19 дней назад

    I really was interested in what you were talking about in this video but I had to turn it off, just way too much talking!!! It's nerve racking!

    • Jackie Aina

      Jackie Aina

      19 дней назад

      it’s a review. if you dislike someone talking about the product in a review then they aren’t for you

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